Meet the Creative Director, Swati Kapoor
Alumni of National Institute of Fashion Technology, Hyderabad with a degree in Garment Manufacturing Technology, Swati Kapoor earned her stripes studying and working with fabric production and export management. This at a time when few women ventured into the rigours of a career in heavy production at massive textile factories.
A short stint as a teacher of fabric science further established Swati’s interest in India’s textile history. Her transformation from a garment producer to the researcher and entrepreneur behind SoulWeaves has been a gradual, driven process.
Swati brings to SoulWeaves a distil of everything natural, beautiful and enduring that Indian artisanal traditions have to offer. Swati’s solid grounding in the day-to-day practicalities of textile manufacturing has merged with her desire to bring authenticity and ethics to the process. The result is an enterprise run with stunning attention to detail. Whether it is using only certified Pashmina, or experimenting with unconventional forms of the classic Pashmina, or offering funding for part-time classes and hospital bills to the artisans at SoulWeaves, Swati’s vision is one of warmth and innovation, creativity and inclusion.