Our work is born of Jaipur, India.
"We started out motivated by our love of India, its artisan crafts and wanting the freedom to have our own business. We felt intuitively the importance of treating people with respect and dignity as a fundamental part of our own humanity. We also felt we wanted to use natural fibers, artisan textiles and have a high quality standard. We have always been deeply inspired by Gandhi's philosophy and life and feel motivated to do things in the best way possible. Gradually we realized there was a world of people who had a similar vision and so we engaged with terms like 'fair trade', 'ethical', 'sustainable' as a means of connecting to others who share our belief in fundamental human and environmental values.
Underlying the language of sustainable fashion and manufacture, are good business practices. These practices are the road to sustainability and the only thing that makes sense. I like the term 'sustainable' the best because it also speaks to something which is at the very core of being human. Our vision must include everyone in the making process. And collectively, we must sustain everyone in the making process and our environment if we and our children are to endure. We are all in this together. We must find, and act according to, our humanity — be kind, respectful, sincere, do things well and make things that will last." --Shari Keller, Director
VALUES
Join us in our people-centered approach to sustainability.
We all share in the project of making clothing more sustainable.
We take an integrated approach and consider people, planet and design in our work.
- We adhere to all fair labour standards in all our in-house production and partner with artisan textile producers in India who are social enterprises and work to the same ethical standard. We support artisan handmade at every step along our supply chain and promote artisan craft whenever possible. We develop long-term working relationships with artisan printers, weavers and with women artisans who produce handwork.
- environmental standards (including water filtration, usage, energy consumption) and design process (including up cycling) so that we are truly as sustainable as possible. We use low-impact fabrics such as handloom cotton, linen, certified organic cottons, artisan textiles, and upcycled textiles in every collection. Azo free dyes and have installed a water filtration system for our block printing unit.
- thoughtful design which considers the quality of the fabric, production process, context of production, logistics. We also consider the longevity of the design itself and educate customers about the life and care of the garment, recycling, up-cycling. We believe sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production. Sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production.