Founded in 1957 by Mr.Behari Lal as Behari Lal & Co now known as BELCO Sports with bird sized owner investment. Quality, durability and reliability helped in upsurging the size as well as revenue of this brand. The first retail store was and still located in Jalandhar. Three generations of Behari Lal family have developed the family business to be a global leader in Inflatable balls market. BELCO derived its name from BEhari Lal & CO.
With an assortment of footballs, basketballs and volleyball game related product lines, BELCO Sports product range extends to every team sport. BELCO’S Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. BELCO stands for selection, quality, value, and superior customer service – all backed by dedicated Associates who are willing to go that extra step to guarantee complete customer satisfaction.
This level of commitment to excellence has been the cornerstone by which BELCO’s Sporting Goods was founded and has grown. Belco.in delivers to you the convenience of online shopping, combined with the reputation, support and tradition of over 60 years of retail experience. Much has changed at BELCO’s Sporting Goods over the past century, but what has remained consistent throughout our 60 years of retailing has been our commitments to bringing you complete customer satisfaction.
We’re dedicated to more than mere aesthetics, and our commitment goes far beyond our drive to be innovate. We spend countless hours poring over every detail, because ultimately, it’s not about us, or our product but It’s about the customer.
Visit : https://belco.in/