Operating since 1952, we were originally a small-scale dye and dye trading firm in India working our best to establish a place in the industry dominated by multi-national companies. As time flew by our hard work started showing and at present we look at ourselves as one of India's leading manufacturers, suppliers and exporters of a varied collection of dyes and pigments.

We believe in self-standing especially for raw materials and that has facilitated our business in accomplishing backward integration of raw materials requirements. The business that commenced with trading now fluctuates from dye and dye intermediates to successful forays of coloring products. Our success doesn't impose any barrier on the quality of our products, it will always be consistent. What may evolve are the techniques and latest innovations we use prioritizing the quality.

With generations engaged in the business, we have been fulfilling the coloring needs of the world for ages. Employing the latest techniques, learning from experiences, retaining a standard of products, and simultaneously turning into a brand everyone trusts.