SPORT SUN started in 1988, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories. The Firm's operating segments include pan India. The Firm sells its products to retail accounts, through its retail stores and through independent distributors across the India. The Firm's products are manufactured by independent contractors.

The Firm focused its SPORT SUN brand offerings in Sportswear (its sports-inspired lifestyle products) and Sports Goods. The Firm also markets products designed for kids, as well as for other athletic and recreational uses, such as cricket, hockey, tennis, football, volleyball, wrestling, walking and outdoor activities. The Firm's athletic footwear products are designed primarily for specific athletic use.The products are also worn for casual or leisure purposes.

The Firm also markets apparel with licensed college and professional team and league logos. The Firm sells a range of performance equipment and accessories under the SPORT SUN Brand name, including bags, socks and other equipment designed for sports activities.