Welcome to PureJewels, where creativity, crafting skill, and care for the environment meets together to create beautiful lab-grown diamond jewelry. Since 1968, we’ve built a strong reputation in the jewelry industry, offering customers with stylish, eco-friendly, and affordable luxury products.

Our Legacy of Craftsmanship & Innovation

Founded in 1968 in Bhavnagar, India, Pure Jewels began as a small mined diamond business - cutting and polishing business, serving merchants and jewelers with unmatched precision and craftsmanship. Our dedication to high-quality diamonds quickly earned us a reputation for excellence, leading to expansions in Mumbai and Surat by 1970—establishing us as a trusted name in the diamond and jewelry industry.

As consumer preferences shifted towards ethical and sustainable alternatives, we embraced innovation. In 2018, Pure Jewels pivoted to lab-grown diamond jewelry , combining advanced technology, sustainability, and timeless beauty. Today, we are proud to offer exquisite lab-grown diamond rings, earrings, necklaces, and more, crafted with the same commitment to quality that has defined us for over five decades.