What started as a passion project for 2 young individuals, turned into a million-dollar business. The vision to bring to life a modern lifestyle brand that is design led and affordable is what led Chaiti Jain & Rinkesh Mehta, our founders – to take the leap from their respective finance backgrounds into the home décor space and introduced to the market.

A conscious home-friendly brand that is making a footprint in India after its establishment in USA.

We want to nurture creativity and talent. India as a country has a culture that spans over century, and each element is depicted by our artisans in their quality and craftsmanship. Folkulture is a home and lifestyle brand hailing from the roots of India. There is inspiration in every corner. Folkulture will always be synonymous with quality and we as a team are delighted to bring this to you with a personal touch of love and elegance because we believe that surroundings matter.