Flair Writing Industries Limited, a leading manufacturer and exporter of writing instruments from India. Our flagship brand “Flair” was introduced in 1976 commenced its success story 4 decades back with a range of metal pens under the guidance of Mr. Khubilal Jugraj Rathod.

Flair has expanded its business into various territories by the efforts of Mr. Vimalchand Jugraj Rathod, Managing Director and head of financial department of our company, who has also served a successful tenure as Chairman of Plastics Export Promotion Council, India between 2003 and 2005.

Commitment to quality & innovation are Flair's pillar-stones. Thus, today we are exporting to more than 80 countries across the globe. Flair specializes in OEM business as well, with its clientele including major global brands.

Flair reaches to the customers through our nationwide sales team of over 800 sales and marketing employees, more than 100 super-stockiest, 7,000+ distributors & approximately 2,50,000 wholesalers and retailers across India helping Flair to achieve a strong Pan-India presence. Besides traditional distribution channels, Flair products are also sold through modern retail outlets such as supermarkets, as well as e-commerce. We also have around 50 international distributors catering to more than 80 countries in the world.