Let’s make things clear on WhatsApp Broadcast: it’s nothing but simply having your own sender list in the world of business messaging! While using the WhatsApp Business API, you can send bulk WhatsApp messages to a bunch of users at a time, whether they haven’t added you to their contacts. Sounds interesting, right?But wait, there’s a condition. You can only send messages to the users who have agreed to the opt-ins for your business WhatsApp Broadcast messages. No spamming here, just good vibes. With WhatsApp Broadcast, you can send customized messages with a personal touch. Unless you, like other WhatsApp users, use the WhatsApp Business API, your number or name will not be visible to the sender. You can send the latest arrivals and product-related insights, deliver updates, newsletter subscriptions, notifications, and much more. Below is a sample WhatsApp broadcast message sent via the WhatsApp Business API: