With a myriad of brands selling either the same or similar products or services, what makes a particular market make that choice to choose you? The purpose of branding is knowing and consistently living from a true identity. Whether done deliberately or not segmentation occurs, bringing together a passionate community of fans who engage and relate to your brand and become your best brand advocates. They will talk about you, and have that brand love that happens on and offline.

Remember that your brand doesn’t live in a vacuum. Begin to create a narrative for your brand. Be clear about what your values are and strategically position your brand in the marketplace and you will...Read more