Pure Broking Pvt Ltd
Pure broking Private Limited believes any business is ethical only when it is based on seven values honesty, respect, purposefulness, fairness, trust, responsibility and integrity. The understanding of our commitments is that each employee of the company conducts business with integrity, compliance with all laws without looking personal advantage.

An Introduction

 

“THE WORD PURE SAYS ALL” The name has been selected to reflect the intense about transparency and motive of the company. We kick-started our operation in July 2013 with a vision to bring revolution in Indian equity broking industry. The goal was to surpass all barriers that traders and investors face in India, in terms of cost, support, and technology. We have started with the only trading member but now we are a main lead broker of BSE and NSE.

 

Our team was evaluating Indian broking industry since 2010, and after 3 years of comprehensive research, we decided to give something PURE to Indian investors and traders. Currently we are providing one of the Safest, best and fastest software to trade in Indian stock market. We continuously strive to empower the retail community investors by sharing knowledge, providing superior tools and intuitive support, all at minimal costs. We have been instrumental in introducing and popularizing “broking” in India, the way most developed markets trade around the world.

 

WHY US?

 

VALUE

 

 

  • Every investor expects us to bring value to them, in each and every form
  • We create value for you by offering you a multiple brokerage plan, an option to select which suits best to your needs.
  • We believe in enhancing your knowledge base , hence no forced trades by any Pure broking Employees.
  • We do not charge heavy brokerage on penny stock to help you keep minimum cost of acquisition of penny stocks.
  • We do not have any hidden charges, so stay relaxed and trade hassle free without any worries.
  • We offer superior customer service to every individual, irrespective of whatever plan you may have chosen.
  • Trade with our technology at an extra ordinary lightning speed with no software charges.

 

SERVICE

 

We believe in providing of great vertical extent standards of service and that's precisely what we offer to all our customers irrespective of their portfolio size.

 

SUPPORT

 

 

  • We have been working very rigorously on every aspect of broking to provide you a great support to grow.
  • Our interactive blogs on the market trend will keep you updated about all aspects of the industry.
  • We created a news portal to serve you one stop financial market news solution so you can remain updated with the market.
  • Our daily updates will keep you updated about all the actions taken by SEBI and government which affect the industry.
  • Our Exhaustive Q & A forum will help you solve any queries or questions that occur in your mind in regards to market or us.

 

CENTRALISED RISK MANAGEMENT SYSTEM

 

Unlike many other players, we have a centralized risk management system. Which allows us to offer the same levels of service to customers across all the locations.

 

ROBUST TECHNOLOGY

 

We offer you multiple trading platforms to trade at your convenient. Our technology is the key for our success in such short time.

 

SATISFACTION

 

We believe in highest customer satisfaction, whatever plan you may choose, our executives will work harder for your complete satisfaction.

 

PERSONAL ATTENTION

 

A Financial broker cannot get success just by saving cost of customer. Customer need much more than cost saving, here in Pure broking, we are intend to develop personal relationship with client to cater his exact need from time to time.

 

REASON TO TRADE WITH US

 

 

INDUSTRY HEAVYWEIGHT

  • We have relentlessly challenged the status quo in the brokerage industry by eliminating unnecessary overhead costs and passing the savings on to our customers.
  • Even At Zero brokerage, great support.
  • Unlike other low-cost brokers, we offer a variety of affordable pricing plans so that you can choose the plan best suited for your needs.
  • Our powerful online trading platform will help you make better trading decisions.

INNOVATIVE TOOLS

  • Trade on your desktop, web, tablet and mobile. We will guide you through the entire installation process and answer all your software related queries so you can trade hassle free.
  • Easy to use online tools, such as our brokerage calculator, span calculator, and options strategy builder, better equip you to place your next trade.
  • Our online trading platform and tools allow you to make better trading decisions.

POWERFUL ONLINE EDUCATION

  • There is always something new to learn. Our powerful education portal will help you become a better investor. Our online videos and curriculum are designed to teach newcomers and experts alike.
  • Self-directed, easy to use online learning for all types of investors irrespective of their knowledge level.
  • Powerful videos and custom curriculum to give you a fully immersive learning experience about the industry.
  • Online quizzes and tests to gauge your progress along the way.

MARKET ACCESS

  • Pure Broking is a member of all major exchanges in India. We have full trading memberships on the NSE and BSE.
  • Investors can Access to Stocks, Futures, Options, Currencies and Mutual Funds as per their need.
  • Single platform that allows you to trade across all asset classes and all exchanges.

SECURITY

  • At Pure broking we understand the importance of your investment, and our team works continuously to prevent you from maximum probable threats.
  • Unlike other brokers, we do not offer high leverage to our clients, reason behind is many investors/ traders in India left treading due to extraordinary loss in stock market, we believe that you should take that much exposure at which you can sustain.
  • As we do not provide high leverage to you, we do not provide the same to any one else. So stay stress free as your stocks with us is always secure in ant market condition.

SIMPLE ACCOUNT OPENING PROCEDURE

  • The market regulator, Securities and Exchange Board of India (SEBI) has mandated that every broker verify the details of their customers as part of the Know Your Customer (KYC) norms. The whole process of opening an account, thus, usually takes 6 to 12 working hours. While most brokers take days, sometimes weeks, to open up trading accounts for their clients, we strive to open yours as quickly and seamlessly as possible.

FUNDS SAFETY WITH PURE

  • When you open an account with any financial services provider, it is critical to ensure that your funds are kept safe at all times. Keeping that in mind, Pure takes every measure it can to ensure that client funds are kept segregated and that funds safety is a top most priority.
  • Pure takes numerous steps to ensure that your funds safety is prioritized at all times.

 

In India, all brokerage firms are required to maintain a minimum deposit with each major exchange at all times to not only obtain memberships, but to also continue holding the membership. For more information on the minimum deposits that has to be maintained with the NSE, visit the following websites.
http://www.nseindia.com/membership/content/fees_depst_n_net_req.htm

By enforcing this requirement, the exchanges weed out brokerage firms that are not well capitalized. The exchanges also ensure that the brokerage firms maintain a minimum net worth at all times. It is a SEBI policy that client funds must be separated and segregated into a separate bank account. This is different from the brokerage firm’s account(s). Therefore, even if a brokerage firm does proprietary trading, funds for these trades cannot be mixed with clients funds in any way or form.

Pure records every single call between a client and Pure. This is especially important for ‘Call and Trade’ orders, where the broker places an order on behalf of the clients. In case of any dispute, the recorded calls provide proof of exactly what transpired during a particular call. The client can also call the exchange and double check whether or not the broker properly placed the trade on their behalf.

Each year, all exchanges in India perform thorough audits on registered brokerage firms that span several days. The audit serves multiple purposes—it looks at when client funds entered the system, how much is being kept with the broker at any point in time, how and when the funds were used (trading audits), and other related compliance checks. These checks are done annually and in a detailed manner. This ensures safety of customers’ funds.

Exchanges have setup an Investor Protection Fund (IPF), which helps protect clients from losses arising due to the failure of the broker. The fund works by taking a part of the fees paid by the client and placing it into the IPF. A percentage of all transaction fees charged by each exchange go to their respective IPF’s. The main objective of the Investor Protection fund is to help clients recover losses in the rare case that a brokerage firm is responsible for client losses. This can happen in the case of electronic trades gone wrong, or a systematic, non-client-related failure that caused client losses. The IPF is maintained by the NSE and BSE.

As a general rule of thumb, we always encourage clients to first test our services by opening up a trading account with a small amount. Even if you opt to trade through another broker, we would recommend the same. As your trust grows with your broker, you can always increase your account size over time.

 

 

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