“THE WORD PURE SAYS ALL” The name has been selected to reflect the intense about transparency and motive of the company. We kick-started our operation in July 2013 with a vision to bring revolution in Indian equity broking industry. The goal was to surpass all barriers that traders and investors face in India, in terms of cost, support, and technology. We have started with the only trading member but now we are a main lead broker of BSE and NSE.
Our team was evaluating Indian broking industry since 2010, and after 3 years of comprehensive research, we decided to give something PURE to Indian investors and traders. Currently we are providing one of the Safest, best and fastest software to trade in Indian stock market. We continuously strive to empower the retail community investors by sharing knowledge, providing superior tools and intuitive support, all at minimal costs. We have been instrumental in introducing and popularizing “broking” in India, the way most developed markets trade around the world.
We believe in providing of great vertical extent standards of service and that's precisely what we offer to all our customers irrespective of their portfolio size.
SUPPORT
Unlike many other players, we have a centralized risk management system. Which allows us to offer the same levels of service to customers across all the locations.
ROBUST TECHNOLOGY
We offer you multiple trading platforms to trade at your convenient. Our technology is the key for our success in such short time.
SATISFACTION
We believe in highest customer satisfaction, whatever plan you may choose, our executives will work harder for your complete satisfaction.
PERSONAL ATTENTION
A Financial broker cannot get success just by saving cost of customer. Customer need much more than cost saving, here in Pure broking, we are intend to develop personal relationship with client to cater his exact need from time to time.
REASON TO TRADE WITH US
In India, all brokerage firms are required to maintain a minimum deposit with each major exchange at all times to not only obtain memberships, but to also continue holding the membership. For more information on the minimum deposits that has to be maintained with the NSE, visit the following websites.
http://www.nseindia.com/membership/content/fees_depst_n_net_req.htm
By enforcing this requirement, the exchanges weed out brokerage firms that are not well capitalized. The exchanges also ensure that the brokerage firms maintain a minimum net worth at all times. It is a SEBI policy that client funds must be separated and segregated into a separate bank account. This is different from the brokerage firm’s account(s). Therefore, even if a brokerage firm does proprietary trading, funds for these trades cannot be mixed with clients funds in any way or form.
Pure records every single call between a client and Pure. This is especially important for ‘Call and Trade’ orders, where the broker places an order on behalf of the clients. In case of any dispute, the recorded calls provide proof of exactly what transpired during a particular call. The client can also call the exchange and double check whether or not the broker properly placed the trade on their behalf.
Each year, all exchanges in India perform thorough audits on registered brokerage firms that span several days. The audit serves multiple purposes—it looks at when client funds entered the system, how much is being kept with the broker at any point in time, how and when the funds were used (trading audits), and other related compliance checks. These checks are done annually and in a detailed manner. This ensures safety of customers’ funds.
Exchanges have setup an Investor Protection Fund (IPF), which helps protect clients from losses arising due to the failure of the broker. The fund works by taking a part of the fees paid by the client and placing it into the IPF. A percentage of all transaction fees charged by each exchange go to their respective IPF’s. The main objective of the Investor Protection fund is to help clients recover losses in the rare case that a brokerage firm is responsible for client losses. This can happen in the case of electronic trades gone wrong, or a systematic, non-client-related failure that caused client losses. The IPF is maintained by the NSE and BSE.
As a general rule of thumb, we always encourage clients to first test our services by opening up a trading account with a small amount. Even if you opt to trade through another broker, we would recommend the same. As your trust grows with your broker, you can always increase your account size over time.
Pure Broking Pvt Ltd
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