Mindful was founded by two women from Mumbai because of their simple desire to do good for the planet. As avid online shoppers, we were dismayed by the incessant use of plastic in packaging. The e-commerce sector is growing exponentially in India and therefore we want to offer more sustainable means to tackle the packaging problem. We aim to inspire communities to make ‘mindful’ choices for a green future.

It’s no secret that we are in the midst of a climate crisis with plastic being one of the major earth pollutants. Moreover, plastic packaging forms a large proportion of waste and a lot of it can’t be reused or recycled. We can’t absolutely eliminate plastic from the packaging world at this stage but can strive to be more...Read more