Incorporated in 2009, Paradise Juice Pvt Ltd launched two brands since its inception – Frutteto and Vegeto. As the names suggest, Frutteto is all about fruits and Vegeto is for vegetables.

Paradise Juice Pvt Ltd sources its raw material directly from farmers eliminating middlemen and increasing the remuneration to the farmer for his produce. A winning situation for both the market participants whereby the farmers benefit in increased income and PJPL receives consistent good quality fruits.

The Philosophy​

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