Ethicus is India’s first ‘Farm to Fashion Organic & Sustainable Fashion Brand'. It was founded by the husband & wife duo of Mani Chinnaswamy, a third generation ginner and cotton contract farming pioneer & Vijayalakshmi Nachiar, the creative director of Ethicus.
They grow their own Organic Cotton which is branded as ‘Eco-Logic Cotton’. This enables them to source the best long & extra long staple cotton that is used across all their products. They have established a Handloom Design Studio in their hometown Pollachi in Tamilnadu, India and work with local handloom weavers & traditional artisans from all over the country to create world class textiles for their customers in India & all over the world.