Application store optimization is more important than you think. Think of any application which has gained a lot of public attention and remains on top of the app stores. No matter which application you thought of, every top-rated application uses the same strategy. Every application which remains popular on the app store has two main elements: user’s demands and a lot of public exposure. 

When looking for the right ASO Agency, look for the one which does not put minimum effort for higher charges but a maximum effort in making sure your app gets the organic traffic which it deserves. The wrong agency can put you in loss whereas the right ASO company will make sure to pull you out of loss and rise you to success.