Charminar Select Basmati Rice

Each grain of Charminar Select Basmati Rice, on cooking brings out a distinct aroma and become fluffy, thin, long and non-sticky. And no wonder, features like these make Charminar one of the most popular Basmati Rice in the country.

The Kohinoor Seal of Quality

Each pack of Kohinoor Charminar Select Basmati Rice comes to you with the guaranteed quality standards of Kohinoor products.

Product Facts

• In the Hindi language “Bas” means aroma and Mati means “full of”. Hence it means the “prince of fragrance” or “the perfumed one”
• Basmati is one of the most revered form of rice, characterized by sweet aroma and long grains
• Kohinoor introduced the first packed consumer packs of 1kg in the country
• Only one crop of Basmati rice can be grown per year
• Basmati is only grown in the Northern Indian states of Punjab, Haryana, Delhi, Himachal Pradesh, Uttarakhand and parts of western Uttar Pradesh, Jammar and Kashmir