Charminar Rozana Rice

A pure and affordable brand of rice specially processed for daily consumption and usage across multitude of rice dishes, that are prepared regularly in households across the country.

Product Facts

• In the Hindi language “Bas” means aroma and Mati means “full of”. Hence it means the “prince of fragrance” or “the perfumed one”
• Basmati is one of the most revered form of rice, characterized by sweet aroma and long grains
• Kohinoor introduced the first packed consumer packs of 1kg in the country
• Only one crop of Basmati rice can be grown per year
• Basmati is only grown in the Northern Indian states of Punjab, Haryana, Delhi, Himachal Pradesh, Uttarakhand and parts of western Uttar Pradesh, Jammar and Kashmir