Digital Marketing is the process of reaching the targeted audiences in a most effective way i.e through online platform. It is a marketing approach to promote a business on various digital platforms. Digital Marketers use all the digital platforms i.e Google, Bing, Yahoo, Facebook, Instagram, Pinterest and man more to reach the right audience which will help in generating the leads, building the brand awareness, initiate affiliate marketing and finally drive profitable actions. Digital marketing is considered to be the most effective strategy with high ROI than compared to other traditional marketing