Common SEO practices include keyword optimization, landing page optimization, content optimization, loading time, and many more factors which the search engines, like Google or Yahoo, update every few months. Experts estimate over 63,000 google searches are done per second on any given day. The first page of any given google search result gets somewhere between 90 to 92 percent clicks for every search. What that means for businesses is, being on the first page of Google really pays off.

SEO is how websites get organic traffic. It’s where a user searches some term or phrase in the search bar and clicks on a link that appears on the results page. Organic traffic is very efficient and effective because it practically works very well in finding an audience who is actively looking for a service or product that you offer. The people who find and clicks on your website from a search results page have, in fact, entered a search term that directly relates to your business. That’s the reason why everyone’s after SEO these days because every search matters. your competitor must probably be using it. And so should you.

However, there is a ton of research that goes into ensuring, or building, your site to be SEO-friendly. There’s keyword research, which is basically finding out search terms and phrases that directly correlates with your product or service or brand, that is typed into the search bar. Finding out the most common or most relevant keywords makes or breaks the SEO game. Next comes ensuring that your website loads quickly and is responsive to different environments, including mobile and voice search. Nowadays, everybody has a smartphone, and most use it to search for stuff on the internet. So the job doesn’t end at just creating a website. You have to also make sure that it performs well in different environments including mobile, and voice searches. Search engines are highly efficient in figuring out how well a website performs and what kind of an experience it provides to the user. They certainly want people to continue using their platform. So they obviously rank websites based on their performance in different environments.