Political Consulting has a big role to play in the winning of elections for the political parties. There were times when ballot boxes were used and paper stickers, cards, banners, public address systems in rickshaws, etc. were used for promoting candidates in the election fray. The reaching out to the electorate has undergone a sea change in the last decade. The advent of technology, privatization of media and the exhaustive use of social media have changed the dynamics of winning an election.